Physical therapy will be about real connections and interactions, but there's room for the technology to offer attractive new treatment opportunities.
FREMONT, CA: Physical therapy is rapidly growing due to an enhancement in sedentary lifestyles, an aging population, steady growth in employment, and the early sports specialization.
Due to the hospitals and doctors having more ownership in the physical therapy billing and practices, independent physical therapy practices will find it harder to rely on the physicians as their primary referral sources. Hospitals and doctors want to keep patients within their network and be less likely to refer out.
For this reason, private-owned practices will need to look for ways to obtain referral sources and rely on physical therapy innovations to help attract patients. Social media marketing, and digital patient engagement equipment all represent the technology changes in the physical therapy that can help to maintain or enhance their patient caseload.
Patient engagement is consistently a burning topic throughout the healthcare world. Technology transformation in physical therapy boosted toward the goal will continue to make their way into the market, no matter what the other changes are imposed. To keep the patients connected to clinics and make sure they return the next time, physical therapy practices must create meaningful relationships with the patients and keep them connected to the clinic even when they are not physically present. Keeping up with the advanced innovation in physical therapy will enhance the patient experience and also increase patient satisfaction.
Industry landscape shifts and technology changes in physical therapy platforms are necessary as we move forward into 2020. While they may bring undesirable difficulties and many modifications, welcoming these changes as a patient and as a clinic will help to keep everyone connected. Physical therapy suppliers should focus on ways to deepen their relationship with patients and renovate their marketing steps to help get the patients in the door faster and keep them there.