Dome Publishing Company: Wraps and Tapes for Active Lifestyle
Scott Sousa, COO and Michael Karsay, Director of Sales
Every industry faces various challenges to flourish and maintain its market. Physiotherapy is no different. One of the pressing challenges of this field is that the physiotherapists are forced to use products like compression wraps, which the retailers import from countries like China for cost reasons. However, these products are of low quality and are made up of bad material. This hinders physiotherapists from serving their patients in a better way and drive optimal treatment results. This is where Dome Publishing Company’s Healit comes into the picture that offers ultimate self-adhesive compression wrap systems, called Healit Compression Wraps & Tapes, made in the U.S., which are of high quality and at the same time represent a much better value for the money.
Dome’s comprehensive systems of cooperative and easy to understand products enable users to tailor a system of muscle and joint support according to their individual needs, which reduce swelling, improve the rate of muscle recovery and increase the rate of tissue repair. Healit systems are made to prepare the body, prevent injury, protect against re-injury, and enhance performance. They help patients live in comfort with confidence. “So the challenge was to compete against the decaying market in terms of margins, product quality and retail ticket and move to a more profitable category. We offer customers the option to choose from better quality products. Our packaging is much better, our messaging is clear. The Healit program is simply a better choice than the import option,” states Michael Karsay, Director of Sales, Dome Publishing Company.
Dome was founded in 1940, and its Healit brand benefits from over seven decades of design and innovation. “To guarantee the finest quality wraps and tapes, we manufacture them in the U.S. When it comes to health and safety, we believe that there should be no compromise, and that is what makes us different in the market,” mentions Scott Sousa, COO, Dome Publishing Company.
Healit systems are made to prepare the body, prevent injury, protect against re-injury, and enhance performance
Healit help patients in achieving three targets that include preparing for and enabling optimal sports performance while preventing and protecting against injury, enhancing circulation and blood flow to avert further injury while boosting the rate of recovery from an existing injury. Also, the systems help support those who face everyday challenges such as aches, pains, and swelling.
Apart from Healit, Dome also offers Handeze Therapeutic Support Gloves, which has been developed by independent physicians and occupational specialists to bring active support and pain relief for sore hands and wrists. These gloves help reduce the pain related to tendonitis, hand fatigue, arthritis, stress-related injuries, poor circulation, and continuous motion syndrome by trapping natural body heat.
“The whole idea is to educate and explain the benefits of the higher quality product, and that is what we do in our packaging and our message, in our story, everything that is associated with health,” explains Karsay. As the next step in the evolution of the company, Dome is planning to expand its fitness and health line of products under the Healit business brand. They are also going to launch its brand page on Amazon, where they will show videos and describe their products in detail.
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